{"id":499,"date":"2020-09-17T09:08:24","date_gmt":"2020-09-17T09:08:24","guid":{"rendered":"http:\/\/kellymcerlean.com\/storyfort\/blog\/?p=499"},"modified":"2020-09-17T09:08:24","modified_gmt":"2020-09-17T09:08:24","slug":"a-plan-to-standardise-cross-media-measurement","status":"publish","type":"post","link":"http:\/\/kellymcerlean.com\/storyfort\/blog\/2020\/09\/17\/a-plan-to-standardise-cross-media-measurement\/","title":{"rendered":"A plan to standardise cross-media measurement"},"content":{"rendered":"<p>&#8216;The World Federation of Advertisers (WFA) has collaborated with some of the world\u2019s biggest businesses to deliver both a framework and technical solution it claims will help the industry advance towards the \u201choly grail\u201d of cross-media measurement.&#8217;<\/p>\n<p><a href=\"https:\/\/www.thedrum.com\/news\/2020\/09\/17\/global-brands-advance-towards-holy-grail-cross-media-measurement?utm_campaign=Newsletter_Daily_EuropeAM&amp;utm_source=pardot&amp;utm_medium=email\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-500\" src=\"http:\/\/kellymcerlean.com\/storyfort\/blog\/wp-content\/uploads\/2020\/09\/s3-news-tmp-90538-untitled_design_10_3-2x1-940-e1600333446259.png\" alt=\"\" width=\"600\" height=\"300\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;The World Federation of Advertisers (WFA) has collaborated with some of the world\u2019s biggest businesses to deliver both a framework and technical solution it claims will help the industry advance towards the \u201choly grail\u201d of cross-media measurement.&#8217;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[677,675,672,673,157,681,676,678,679,674,680,671],"class_list":["post-499","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertiser","tag-coca-cola","tag-cross-media-measurement","tag-cross-media-working-group","tag-facebook","tag-incorporated-society-of-british-advertisers","tag-pg","tag-rebecca-stewart","tag-the-drum","tag-unilever","tag-virtual-id","tag-world-federation-of-advertisers","loop-entry clr boxed"],"_links":{"self":[{"href":"http:\/\/kellymcerlean.com\/storyfort\/blog\/wp-json\/wp\/v2\/posts\/499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kellymcerlean.com\/storyfort\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kellymcerlean.com\/storyfort\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kellymcerlean.com\/storyfort\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kellymcerlean.com\/storyfort\/blog\/wp-json\/wp\/v2\/comments?post=499"}],"version-history":[{"count":1,"href":"http:\/\/kellymcerlean.com\/storyfort\/blog\/wp-json\/wp\/v2\/posts\/499\/revisions"}],"predecessor-version":[{"id":501,"href":"http:\/\/kellymcerlean.com\/storyfort\/blog\/wp-json\/wp\/v2\/posts\/499\/revisions\/501"}],"wp:attachment":[{"href":"http:\/\/kellymcerlean.com\/storyfort\/blog\/wp-json\/wp\/v2\/media?parent=499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kellymcerlean.com\/storyfort\/blog\/wp-json\/wp\/v2\/categories?post=499"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kellymcerlean.com\/storyfort\/blog\/wp-json\/wp\/v2\/tags?post=499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}